The Opportunity

• Has actually run campaigns themselves and still wants to
• Understands how leads turn into booked jobs and completed revenue
• Cares about cost per booking, booking rate, and revenue, not vanity metrics
• Is comfortable owning performance marketing
• Comes with ideas, not just executes tasks

What You'll Own

Lead Generation & Campaign Execution

• Meta Ads
• Google Ads and Local Services Ads
• Yelp
• Email, SMS, and outbound campaigns
• Direct mail and other offline channels as applicable

• Cost per booked appointment
• Lead quality and lead quantity
• ROI and revenue per booking

Marketing Ops & Attribution

• Own lead attribution and tracking across all channels
• Ensure ServiceTitan is clean, accurate, and usable for decision-making
• Manage and improve campaign tagging, call tracking, lead routing, and marketing tool integrations
• Identify and fix broken attribution, data gaps, and reporting inconsistencies

Performance & Optimization

• Track performance across trades, campaigns, and channels
• Report on cost per booked job, ROI, and revenue by source
• Turn insights into action quickly and proactively bring new ideas to improve results

Vendor & Cross-Team Collaboration

• Work with external vendors and hold them accountable
• Execute internally where it matters most
• Collaborate closely with sales, operations, the call center/CSR team, and leadership to fill the dispatch board and improve booking rates

What We're Looking For

Must-Haves

• 4–8 years in lead generation, growth, or performance marketing
• Home services experience (HVAC, plumbing, electrical, roofing, etc.)
• Hands-on ServiceTitan experience (required)
• You've personally built and optimized campaigns, managed budgets, and improved performance over time and you're still energized by doing exactly that
• Strong understanding of paid media for local services, lead tracking, and attribution

You'll Stand Out If You:

• Have managed multiple trades or service lines
• Have fixed complicated attribution or tracking before
• Understand how marketing connects to call center performance and revenue
• Can both execute and think critically about systems and data
• Bring a point of view — you don't wait to be told what to try next

This Role Is NOT For You If:

• You've only managed agencies but never executed yourself
• You're ready to step back from execution
• You don't have ServiceTitan experience
• You've never worked in home services

What Success Looks Like

• Lead volume scales across all trades
• Cost per booked appointment improves while maintaining or increasing quality
• Attribution is clean and trusted
• Campaigns are actively managed and continuously improving
• Marketing, sales, and operations are aligned

Why This Role Is Different

• You'll work directly alongside a hands-on leader who knows the space, will collaborate with you on strategy, and trusts you to execute
• You'll have real ownership of performance, not just reporting on it
• Your ideas will be heard and acted on quickly
• You'll help build a scalable growth engine across multiple trades at a company with nearly 50 years of community trust behind it

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Ability to Commute:

• Newbury Park, CA 91320 (Required)

*We are an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.